With nowhere to go and nothing to do, coronavirus has stopped the world in its tracks and reignited America’s love affair with home fitness.
As gym and fitness centers across the world temporarily shuttered and personal trainers became relegated to the digital confines of FaceTime and Zoom, more and more Americans are taking the self-empowered route and taking their fitness into their own hands.
After all, why pay a gym membership or trainer for what you can do even better at home?
Digital fitness was a $3.6 billion industry in 2019. To stay alive, many gyms are offering virtual classes, but a gym membership is an extra expense that Americans just don’t need right now.
How that will change in a post-coronavirus world is anyone’s guess, but COVID-19 is the reason for growing unemployment and pay cuts in a time of economic uncertainty.
With less income to spend, many Americans are ditching their pricey gym memberships and looking to Gronk Fitness instead.
“We’ve seen tremendous increases in home fitness sales, particularly with products like multi-grip pull-up bars and Jacob’s Ladder, which used to be more of a commercial product before we revamped it for the home,"says Daniel Gronkowski, one of our founders and Head of Marketing.
"People are buying a lot more home gyms and commercial equipment for their homes. Gronk Fitness has always been a top performer in the health and fitness industry," he explains, "but COVID-19 has really skyrocketed our sales as Americans refocus on a healthier lifestyle.”
The Impact of Isolation
Quarantine continues to impact our communities differently. While younger people are experiencing an overall physiological weakening from coronavirus and quarantine. However, these changes are easily reversible with renewed activity.
Older adults, on the other hand, have a much harder time recouping from these effects. The older you get, the more easily you lose strength, endurance and immunity the longer you are without regular movement. It’s much harder to recover, as well.
Job losses and remote work has rendered even the most active professionals stationary, as we work from makeshift home offices, living rooms and kitchen tables around the world. Where there were once busy schedules bursting with meetings, events and soccer practices, now COVID has wiped the slate clean, leaving little to do but sit home and wait.
Worse, experts fear this new sedentary lifestyle could be here to stay, as more and more businesses are welcoming remote work into the fold permanently. For those dependent on an active lifestyle, remote work can feel like a jail sentence, but it doesn’t have to be.
At Gronk Fitness, home gyms are on the rise, and together, we can get you active again.
Why are home gyms so popular?
In a COVID world, we must err on the side of caution with all that we do, and that extends to our fitness regimes, as well.
While public gyms can pose a host of health concerns, a home workout could be just the trick to keep your family fit, safe and healthy, both during the pandemic and for many years to come.
The benefits of home workouts
Home gyms offer the flexibility that you need in a modern world and the convenience that professionals and parents can’t live without.
Benefits of a home gym
For those who prefer to sweat privately, a home gym allows you to indulge in the most vigorous workout without fears of who might be watching.
It is significantly cheaper, too. As many workers face unemployment and uncertainty in the workplace, we can’t afford to indulge in the luxuries of yesteryear, so a home gym is appealing with its requirement of just a single purchase that is entirely customizable to your needs and preferences.
At Gronk Fitness, we believe in the power of a home workout, so we work hard to provide an exclusive line of proven, comprehensive fitness products that will deliver results you can count on.
How to equip your Gronk Fitness Home Gym
The Gronkowski brothers each approach their workouts differently; for example, while Rob builds muscle for the NFL, Gordie focuses on his arms and legs as a former professional baseball player.
We understand that no two bodies are the same, so no two workouts should be the same.
That’s why at Gronk Fitness, you have the option to build out your dream gym, using a curated mix of the fitness industry’s top machines and tools.
Here are some of our top suggestions for your home gym.
For the light workout
We’re not all professional athletes, and when you’re getting back on the fitness track, you need to start slow and easy.
Regardless of how long it’s been since you’ve been in the gym, these are some excellent tools to help you get started.
Enjoy a low-resistance machine that’s built to deliver a full-body workout featuring a compact but efficient design.
Enjoy a new, more effective twist on the traditional sit up for easy core-strengthening that you can take with you for a life on the go.
Throw them on around the house or take them on a walk around the neighborhood for easy exercise that makes a real difference.
This is a quick, simple way to squeeze in an energetic workout at the beach, park or even at home.
Keep them on hand when you prefer to lift weights and focus on your cardio.
For the casual athlete
You may not be a professional athlete, but you still enjoy a solid, hearty workout and want the equipment to get the job done.
These products will give you the hard workout you crave without demanding more than you can handle.
Enjoy a new play on the beloved original for a fully metabolic conditioning experience that you can’t afford to miss.
Smart technology makes the Echelon bike one of our favorites, with a 21.5-inch, 180-degree adjustable monitor that will keep you plugged into the Echelon community for that extra push.
Tough enough for full commercial use, this beauty uses the motion of real water to create a completely natural and relaxing experience for your workout.
Solid and completely fray-free, these nylons ropes will stabilize your core and condition those muscles to really grow your strength. It even comes prepared with a storage sleeve and aluminum grips.
For the dedicated fitness pro
For some of us, fitness is not just a hobby - it’s a lifestyle. We have personally hand-picked each item at Gronk Fitness to ensure that no matter how hard you want to push it, we’ve got the tools to get it done - both safely and effectively.
This is a favorite of pro athletes for its non-motorized, full-body workout that puts traditional treadmills to shame.
Benefit from a science-driven, ergonomic design boasting integrated Bluetooth and compartment storage so you can keep your head in the game and your workout running at full maximum.
It’s Gronk’s personal pick for year-round fitness, providing the full-body workout you need to jumpstart better health.
Safely improve your jump at home with a plyo box that is secure and stable, thanks to patent-pending WeightShift technology.
Take your workout to the next level with this waterproof weighted vest that’s built to move with you.
Need help with your workout?
Gronk Fitness has an enormous library of resources with everything you need, to include:
Whatever you need, Gronk Fitness can deliver.
Visit our online store to place your order today. We specialize in a convenient ordering process that includes free shipping from our website and help when you need it.
At Gronk Fitness, we’re all about family. There’s excellent customer service if you have a question or need assistance from the pros, and we do commercial sales, too, for those communities looking to bulk up your on-site fitness amenities.
And don’t forget to keep an eye out for those holiday sales -
Black Friday is coming soon!